Advertising, disrupted

Welcome to TAP network, the only decentralized rewards platform that connects brands to their most passionate fans via a global network of publishers.
For PublishersFor Brands
How It Works
The TAP network is powered by TAP Coin, a blockchain-based utility token that facilitates transactions between brands, publishers, and consumers. TAPs can be redeemed across the TAP network, including the thousands of venues features on Hooch, as well as apps like iHeartRadio, Spotify, and NBA.

For Consumers

TAP allows consumers to directly control and monetize their purchase data for the first time.

1. CONNECT

Consumers connect their credit cards to TAP network. through entertainment and hospitality app Hooch. Since TAP Wallet is built in, there’s no need to understand blockchain or crypto.

2. EARN

Consumers store their brand permissions in smart contracts and get “paid” in TAP COIN when brands promote to them based on their data. Consumers also earn rewards for verified spending at select merchants — up to 10% of the purchase in TAP Coin.

3. REDEEM

TAP Coin can then be redeemed at participating venues from Hooch and Hooch Black, as well as other TAP network partners like iHeartRadio, Spotify, and NBA.

For Brands

Say goodbye to the days of CPM-based advertising with minimal traction. TAP blockchain-based advertising programs allow brands to identify and reward target consumers based on their purchase history (and a variety of other demographic categories). More effective ad spend means deeper relationships with consumers!

1. SEGMENT

Craft campaigns according to purchase history, geography, or other demographic information. The more targeted the segment, the more effective the promotion.

2. REWARD

Brands reward consumers with TAP Coin for specific behaviors. Consumers are already engaged, as they store brand permissions in smart contracts, and get “paid” in TAP COIN when brands promote to them based on their data.

3. VERIFY

Each transaction is backed by a smart contract that logs anonymized data and ensures the desired activity has been completed. “Proof of Action” is recorded on a blockchain ledger when consumers redeem TAP for a desired purchase or action promoted by brands. This means that Brands only spend for actual engagement. No more “spray and pray!”.

4. ANALYZE

Monitor and adjust any campaign in real-time with accurate metrics that cannot be manipulated. The blockchain ledger is a true view that tracks engagement and provides a rich-yet-secure secure data profile of consumers.

For Publishers

TAP is a more efficient advertising model that keeps both brands and consumers happy. Brands only pay for engagement and consumers only interact with advertising that suits their preferences.

1. CONNECT

Plug into the TAP network and make your audience available to brands. There’s no risk of violating user trust; opted-in consumers are only connected to brands that meet they set themselves.

2. CREATE

Continue creating content as usual! Engaged audiences are the core of the TAP network community.

3. EARN

Get paid via TAP Coin for facilitating the connection between brands and consumers. The earning potential is unlimited! Each transaction is backed by a smart contract that logs anonymized data and ensures the desired activity has been completed. “Proof of Action” is recorded on a blockchain ledger when consumers redeem TAP for a desired purchase or action promoted by brands. This means that Brands only spend for actual engagement. No more “spray and pray!”.

4. TRACK

Thanks to immutable blockchain technology, Reporting is entirely accurate and as close to real-time as it gets.