Advertising, disrupted

Welcome to TAP network, the first decentralized advertising network that

connects brands to millions of consumers 1-on-1,  powered by actionable purchase data permissioned and encrypted via blockchain technology.

For PublishersFor Brands
How It Works
The TAP network is powered by TAP COIN, a blockchain-based utility token that facilitates transactions between brands, publishers, and consumers. TAPs can be redeemed across the TAP network, including 100,000+ earning and redemption partners featured via the TAP wallet SDK inside various co-branded or white-labeled TAP network Publisher Apps, such as hospitality app HOOCH, as well as other top media and entertainment apps.

For Consumers

TAP allows consumers to earn rewards at over 100,000+ partner brands, and
directly control and monetize their purchase data for the first time.

1. CONNECT

To earn rewards, consumers connect their credit cards to any Publisher Apps in the TAP network, such as hospitality app HOOCH, or number of other media apps. Since TAP Wallet is built into every Publisher App, consumers automatically earn TAP as “rewards points”.

2. EARN

Consumers automatically earn up to 10% rewards for verified spending at 100,000+ merchants in the network. Additionally, consumers store their brand permissions in smart contracts and get “paid” in TAP coin when brands promote to them based on their historical purchase data.

3. REDEEM

TAP coin can then be redeemed for travel and hospitality rewards at 100,000+ participating merchants in the network, as well as exchange for goods and services offered by brands in any decentralized advertising campaigns.

For Brands

Say goodbye to the days of 0.1% avg CTR. TAP decentralized advertising allows brands to identify and reward target consumers based on their permissioned purchase history and other key data. When consumers get “paid”, up to 600x better performances are trackable via blockchain, providing accountability and direct 1-on-1 relationships for brands.

1. SEGMENT

Craft campaigns according to purchase history, geography, or other demographic information, all directly permissioned by the consumer via smart contract. The more targeted the segment, the more effective the promotion.

2. ENGAGE

Brands reward consumers with TAP coin for specific behaviors, such as a promotional purchase. Consumers are highly engaged to take a desired action when “paid” in TAP coin from their favorite brands. Brands receive a significant portion of their marketing spend back as purchases for goods and services.

3. VERIFY

Monitor and track any campaign with accurate data that cannot be manipulated. Each transaction is backed by a smart contract that logs permissioned data and ensures the desired action has been completed. “Proof of Action” is recorded on a blockchain ledger when consumers redeem promotional TAP from brands. Brands spend for actual engagement. No more “spray and pray!”

4. RE-ENGAGE

The blockchain ledger is a true view that provides a rich-yet-secure data profile of consumers, not only for an individual campaign, but over the lifetime. Consumers are connected to the brand via smart contract beyond just the first campaign. Brands can re-engage with follow-up campaigns based on historical data, establishing true 1-on-1 relationships with each consumer.

For Publishers

TAP is a new and more efficient advertising model that keeps consumers highly engaged and returns significantly higher ROI for brands. Brands spend for actual engagement, and consumers only interact with advertising that suits their preferences. Consumers delegate their permission via Publisher Apps, and Publishers monetize every transaction.

1. JOIN

Join the TAP network and make your audience available to brands. There’s no risk of violating user trust; opt-in consumers are only connected to brands that meets the criteria they set themselves, and decentralized advertising means no interruption to your current advertising revenue stream, only supplemental revenue opportunities.

2. REWARD

Create content as usual! Engaged audiences are the core of the TAP network. Publishers can customize and leverage over 100,000+ rewards and redemption options offered in TAP network SDK to further engage the audience. Create co-branded or white-labeled rewards programs funded by 3rd party brands to increase engagement and create affinity with audiences to build new revenue streams using data and facilitating true connection between brands and consumers.

3. EARN

Get paid instantly via digital currency or in FIAT 10x faster than traditional media campaigns. Rest assured all campaign records are transparent and verifiable. “Proof of Action” is recorded on a blockchain ledger when consumers redeem TAP for a desired purchase or action promoted by brands. This means no complicated ad ops or reconciliation, no more waiting 90 days for payments, and best of all, no “ad tax” from middle-men taking up to 80% of the ad buy.

4. INSIGHTS

Thanks to immutable blockchain technology, data is entirely accurate and transparent. Enjoy increased trust with your audience and your brand partners. With active reporting and insights, you can learn more about what moves your audience. These engagement insights can increase more than just ROI for brand campaigns, they can help you shape more informed engagement and growth strategies.