For Publishers
TAP is a new and exceptionally more efficient advertising model that keeps consumers highly engaged and returns significantly higher ROI for brands. Brands spend for actual engagement, and consumers opt-in to get rewarded by brand partners. Consumers delegate data permission via Publisher apps or sites, and Publishers monetize every transaction on and offline.
1. Join
Join the TAP network and make your audience available to brands. There’s no risk of violating user trust. Opt-in consumers are only connected to brands that meets the criteria they set themselves and decentralized advertising means no interruption to your current advertising revenue.
2. Reward
Publishers can customize and leverage over 250,000+ rewards and redemption options offered in TAP network SDK to further engage the audience. Create co-branded or white-labeled rewards programs funded by 3rd party brands to increase engagement and create affinity with audiences to build new revenue streams using data.
3. Earn
Get paid instantly via digital currency or in FIAT 10x faster than traditional media campaigns. All campaign records are transparent and verifiable. “Proof of Action” is recorded on a real-time blockchain ledger when consumers redeem TAP for a desired purchase or action promoted by brands. This means no complicated ad ops or waiting 90 days for payments, and best of all, no “ad tax” from middle-men taking up to 80% of the ad buy.
4. Insights
Thanks to immutable blockchain technology, data is entirely accurate and transparent. Enjoy increased trust with your audience and your brand partners. With active reporting and insights, you can learn more about what moves your audience. These engagement insights can increase more than just ROI for brand campaigns, they can help you shape more informed engagement and growth strategies.
